Tag Archives: collective buying power to achieve lower prices

Groupon Horror For Need A Cake Bakery

When Need A Cake Bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the Groupon site, she never expected it to become the worst business decision she had ever made, one that would set her back by more than £20,000 and wiping out her profits for the year. After 25 years in the ...

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