Tag Archives: Katrien Bottez

Carlsberg Stunts With Bikers In Cinema – That Calls For A Carlsberg

At the beginning of this year, Carlsberg launched a new global positioning and strapline ‘That Calls for a Carlsberg’. With this global positioning Carlsberg aims to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, great taste and making the right choices. To reinforce the new baseline ‘That ...

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